Last updated: September 2026 — James Wilson, Mcr
Last Updated: January 2026
This Affiliate Disclosure page explains how Mcr (mcr.live) operates and how we earn revenue. We are committed to transparency with our readers and comply with all relevant regulations, including guidelines from the Federal Trade Commission (FTC) and UK advertising standards.
Mcr.live contains affiliate links to various online casino operators and gambling platforms. An affiliate link is a special URL that tracks referrals from our website to partner operators. When you click an affiliate link and complete a qualifying action (such as opening an account or making a deposit), Mcr may earn a commission from that operator.
Importantly, you will not pay any additional fees or higher prices because you used our affiliate links. Your cost remains exactly the same whether you access an operator directly or through Mcr. Any commission we receive comes from the operator's marketing budget, not from your account.
Mcr has established commercial relationships with various casino operators featured on our website. These partnerships allow us to:
These commissions help fund the ongoing operation, research, and development of our review platform. Without these revenue sources, we would be unable to maintain the quality and independence of our casino reviews and recommendations.
Our affiliate relationships do not influence our editorial decisions or review methodology. James Wilson, founder and lead reviewer at Mcr, maintains strict editorial independence when evaluating casinos and gambling operators. This commitment to objectivity is fundamental to our reputation and value to readers.
We will never provide a positive review in exchange for commission rates, nor will we remove or downgrade a casino review because an operator chooses not to participate in our affiliate programme. Our recommendations are based solely on objective criteria, player experience, regulatory compliance, and safety standards—not financial incentives.
All casino reviews on Mcr are conducted following a rigorous, standardised methodology developed by James Wilson over many years of industry expertise. Our evaluation process includes:
This methodology is applied consistently to all operators, regardless of affiliate status or commission rates.
James Wilson brings extensive experience in the online gambling industry, with a demonstrated commitment to consumer protection and responsible gambling. His reviews are informed by deep knowledge of UK gambling regulations, operator practices, and player interests. Readers can trust that recommendations from Mcr reflect genuine expertise and independent judgment, not commercial bias.
We believe in complete transparency with our audience. All affiliate relationships are disclosed on relevant pages, and we clearly indicate which links are affiliate links. This disclosure ensures you can make informed decisions about which casinos to join with full knowledge of our commercial arrangements.
If you have questions about our affiliate practices, editorial independence, or any review on Mcr.live, we encourage you to contact James Wilson directly. Your trust is our most valuable asset, and we take all feedback seriously.
Thank you for using Mcr.live for your casino reviews and recommendations.